Using animated GIF images in email

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    Graphics Interchange Format (GIF) images are a useful format to use in your email when small file size is important. It is also handy when you would like an image to display with a transparent background or include a basic animation.

    When someone tells me they want to use an animated GIF in their email, I think of these trendy GIF animations that have been circulating the web for years:

    here are some pretty cool things you can do with GIFs. So can you use them in your email marketing?

    Absolutely! Animated GIF images in email are supported across most of the major email clients – except all versions of Outlook from 2007 onwards.

    Outlook will only display the first frame of your GIF. So if your animation contains any important information make sure it is on the first frame or you will risk the information being missed.

    Here’s the low-down on which email clients support GIF animations.

    Email Client
    GIF Displays
    GIF Animates
    Apple Mail
    Yes Yes
    Lotus Notes 6, 7 and 8.5
    Yes Yes
    Outlook 2007, 2010 and 2013
    Yes Only first frame displays
    Outlook for Mac 2011
    Yes Yes
    Windows Live Mail 2011
    Yes Yes

    So by all means feel free to use the animated GIF – just make sure the message you want to convey is in your first frame.

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